The objective was to find a product containing script type in the logo and recreate the label, but as new product. The script was to be recreated using the pen tool in illustrator. I also found similar scripts and had to match the type on the rest of the label. Taking the information and the style given I created a new label, which I called Optimistic Orange.
The Steps...
The first action taken was to find a script type which I discovered was not easy, because they are underused. It took a few stores and a great deal of examining labels until I found one that fit the objective. Once I did, I had to first remove the label from the glass container and transfer it to paper to be traced and scanned. I also found match and similar types and from that created my new label. The final step was to trace the logo using the pen tool. Once it was all completed I cut the new label, photographed and compared my results.
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