Project 1: Phase 1

Central Park will be celebrating its 175 years the summer of 2018

Central park is not only a location on a map, it is an open green oasis in the midst of New York City's condensed concrete.

The park is a magnificent accomplishment and over time has become a historic landmark. It encompasses a landscape of diversity, but also one of consistency, and tradition. The Conservatory has maintained it and all of its prestige down to early detail. Its anniversary should be celebrated in a way that accentuates its traditional beauty. It should be done in a way that not only represents the idea of the park, but also the landscape, architecture and the intimate feelings shared by its visitors. Central Park is far more than a place. It breaths and has a voice, a pulse, and emotions to share with everyone. Central Park has seen almost twice as much as a human lifespan.

The inspiration for the design comes from the repetition of images each person takes on visits and the  consistence of them  each time. The park has a natural aura which is ironic because it looks like the city was built around it, when however it was quite the opposite. The tradition of the space is timeless.  

Inspiration was draw from many visits to the park and an observation of how people act and react in the space. The feeling of the park is imagined by people whom have never been and felt by those who have, but with closed eyes. What does it sound like? Feel like? After evaluating the abstract of the park I examined the physical. I found inspiration from a far, as well as up close. 

Once I recorded abstract feelings the physicality of the park had a new meaning. Central Park has a very aged voice, it was once horse and sick, but now has a sophisticated, elegant, strong, and refined voice. I found this voice in the bones of the park for that is where the age could be seen. The rod iron railings and lamp posts, the bridges that link the land and the sidewalks and roads that are the veins that people pulse through, the trees are the lungs that allow people breath in a barren city. I wanted to put emphasis on the anatomy of the park and its details for inspiration. I want to create a serif type that celebrates the traditional, clean, and consistent life of Central Park. The arches, curves, and precision are what create timeless memories.       

Exercise One

The objective was to find a product containing script type in the logo and recreate the label, but as new product. The script was to be recreated using the pen tool in illustrator. I also found similar scripts and had to match the type on the rest of the label. Taking the information and the style given I created a new label, which I called Optimistic Orange.

The Steps...

The first action taken was to find a script type which I discovered was not easy, because they are underused. It took a few stores and a great deal of examining labels until I found one that fit the objective. Once I did, I had to first remove the label from the glass container and transfer it to paper to be traced and scanned. I also found match and similar types and from that created my new label. The final step was to trace the logo using the pen tool. Once it was all completed I cut the new label, photographed and compared my results.